Portfolio
Here are a few examples of my work. First are two quick summaries of data from my MC 4045 class, which competed in the AAF NSAC competition. These files are an early break down of our survey responses, which I presented to the rest of my team and the class.
age_break_down_18-23.pdf | |
File Size: | 372 kb |
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written_highlight_of_survey_2-9-12.pdf | |
File Size: | 701 kb |
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Second, is another summary produced by my team, providing information to direct our creative team. It is primarily focused on providing quotes from the interviews we conducted.
nissans_big_3_qs.pdf | |
File Size: | 386 kb |
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Third, is the finished project for MC 4040. I helped with the following features in book: Marketing Objective, Target Profile, Media Objective, Overall Target Coverage, Regionality, Seasonality, Scheduling, Tactics, and lastly Concept Testing. I did not do any of the design, but I did gather most of the information for these sections and helped edit the text that falls under these sections.
nissan_casebook_compass.pdf | |
File Size: | 2642 kb |
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The following are the interviews and online surveys that my team and I developed for part of our primary research for the AAF NSAC competition. The survey questions are in the form they were presented on Qualtrics. Any questions asking the participant to "rate" something used the Likert scale, with the exception of questions 30 and 31 which used a sliding scale from 1-100.
interview_questions.pdf | |
File Size: | 201 kb |
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my_report_qualtrics_questions.pdf | |
File Size: | 186 kb |
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